December 2014 represents one of the healthiest December markets I can recall. Quite frankly, I personally would have never predicted it. When things began to slide in the early fall of this year, I was in a mindset that the multi-year used car wholesale party was over… That we were heading back to the more traditional cycle of a rough fall market that would be one of steady decline through year-end…That we would see more cars on the market in general, and healthy new car sales would be producing more trades, keeping downward pressure and limited demand on the market. I was wrong. Things have firmed up a lot over the past several weeks. Sales percentages have risen – not dramatically, but percentages are in the mid to upper 50s, which is great for this time of year.
There are a ton of trucks on the market right now. Trucks are not worth what they were worth 60 and 90 days ago. Nothing is, but sellers are becoming more and more aware of this reality and are meeting the market and getting units sold. Rough, high mileage trucks (and there are plenty of them out there) are hard to sell. Some units seem nearly impossible to sell, gathering no interest in the lanes. This, however, represents the minority of what is going on. For the most part, a decent car priced right is a sold unit in the lanes.
DAA Seattle is rolling. We ran 500 units this past week and had a 55% sale. More and more nice cars are finding their way to DAA Seattle every week. Buyers are filling the lanes and a dynamic market is developing. Wheels Inc. has named DAA Seattle its home for the Northwest; they are running nice cars every week and are selling nearly 100%.
Spokane’s last promo event of the year is this week. Our Holiday Sale will feature 2000 units, including a debut of Ally Financial with off-lease units. In addition, we will feature Ford motor company and a host of other major corporate sellers. Winter is here, and we’ll have 1000 trucks and SUVs to choose from this Thursday at 9 AM. We hope to see you here in the lanes or online.
Thanks for your support of what we do. We appreciate each and every one of you who call DAA your home.
“Then the Grinch thought of something he hadn’t before! What if Christmas, he thought, doesn’t come from a store? What if Christmas…perhaps…means a little bit more!”
― Dr. Seuss, How the Grinch Stole Christmas!